Show them what crazy dreams can do. Nike focuses on telling stories that resonate with their consumers’ aspirations, goals, lifestyles and dreams. Posts and stories that celebrate positivity and empowerment is an effective exercise in emotional branding for Nike. Behind-the-scene-videos detailing product stories and their making form a major portion of their video marketing on YouTube. Live TV streaming services bring cable channels to your TV through your internet connection, while video streaming services like Netflix play entirely on-demand content. The video below featuring women athletes and sports personalities at crucial moments of their game is the most-viewed content for Nike in the time period with more than 10 million views! It is interesting to note that in comparison to their other social media profiles, Nike posted more frequently on YouTube with the brand uploading 399 videos. They released 8 short videos of less than 2 minutes showcasing behind-the-scene preparations of the event. Videos and teasers are released to boost product launches.

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